The society-focused user manual for social media

Discover how social media can become a force for good with Ellen Louw. She shares three powerful strategies to diversify your feed, critically engage with content, and transform online awareness into real-world impact. This talk offers a fresh take on using social media for education and social change. Ellen Louw is an expert in Social Media Intelligence – a fascinating role that allows her to sift through our globally accessible, real-time information: what we post on social media; what we search for on Google; what we comment in forums; and what we publish as blogs. This unique skill has seen her smarts summoned by various companies, ranging from advertising to healthcare.

She’s driven to better understand people: Our behaviour, interests, opinions and ambitions. Her sense-making of our published content and search data from all over the world allows her to peer into, and learn from, many perspectives.

Our digital footprint displays a story about us all, as well as the stories we buy into.

Ellen delivered her talk on the TEDxYouth@CapeTown stage to help us see the big picture, and of course, how to be our own ‘investigative journalist’ using social media. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.